Globalization Creating Sustainable Competitive Advantage

From ” Globalization. For many executives, the word conjures up many emotions, not the least of which is fear and anxiety. Why? Globalization has created a market dynamic that fosters new competition, demands higher levels of efficiency and requires true expertise in supply chain optimization. For the first time, new competitors from regions around the world with flexible supply chains are effectively competing against established market leaders that have formidable brands, customer loyalty and deep resources. If that is not enough, many of these aggressive new competitors are government-backed companies with access to lower-cost capital — a real business advantage. As global commerce equalizes the business landscape, speed becomes even more critical and supply chains become the new competitive weapon.” Impact of Globalization in Creating Sustainable Competitive Advantage

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