From Industry Week: “Do the terms — value added, superior customer value, or value chain — make you want to throw something since you have heard the terms so much? Let’s face it, you have been trying to improve revenue and profitability by creating superior value for your customers, improving effectiveness and efficiency and improving supplier relationships for years. You have spent countless hours getting managers trained in lean and six sigma processes, implementing enterprise and customer relationship management systems, and executing initiatives to improve innovation, capture voice of the customer data and integrate information systems. You have spent millions of dollars in cash, time and effort. Yet, the pressure from global competitors seems to be increasing rather than declining and you often find yourself still being beat up on price. What in the world is going on here? The problem is movement.
You probably thought that “moving value” was about how you can move value through the supply chain, managing its creation and delivery. But, it also means that value perceptions are moving throughout the supply chain; the target is constantly in flux. We will deal with both aspects of value movement in this article and leave you with five tips on how you might adapt your approach to managing them.” Moving Value Through the Supply Chain