Oco’s CEO and Welch’s to Lead Sessions on Business Analytics for Transport at CSCMP Supply Chain Conference

Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business analytics solutions, announced today that its president and CEO, William (Bill) Copacino, will be a featured speaker at the annual Global Council of Supply Chain Management Professionals (CSCMP) conference to be held in Chicago Sept. 20-23, 2009. Copacino will discuss comprehensive analytics and reporting for effective transportation management. Joining him will be Bruce True, manager of distribution planning for leading consumer packaged goods supplier, Welch’s, who will discuss Welch’s use of business intelligence (BI) for effective metrics, analytics and reporting to optimize its transportation operations.

The Oco session: Metrics, Analytics & Reporting for Effective Supply Chain Management: A Welch’s Case Study, will be presented during Track 16 on Supply Chain Metrics on Monday, Sept. 21 from 3:45 to 5:15 p.m. at McCormick Place West in Chicago . In addition to this presentation, Copacino will be facilitating a planning session for senior supply chain executives to discuss the current issues they face in today’s economy and how the CSCMP organization can be effective in addressing their problems and concerns. This session will be conducted on Monday, Sept 21 at noon.

Oco also will demonstrate its recently introduced Supply Chain Analytics Solutions Suite on Monday, Sept. 21 in the Learning Exchange in McCormick Place, from 9:30 a.m. to 7:00 p.m. CDT. The new suite of solutions provides analytical insight that enables companies to implement key supply chain strategies, such as targeted cost reduction, improved inventory management, working capital reduction, enhanced supplier performance, cost to serve analysis, and improved customer service levels.

“Many companies are seeking ways to improve their transportation logistics and reporting capabilities,” said Copacino. “During the CSCMP session, we will define key analytics and metrics for effectively managing transportation operations and optimizing delivery service performance.”

True will discuss how Welch’s is utilizing Oco’s innovative transportation analytics solution for comprehensive analysis of its transportation costs, operations and delivery service performance. Using Oco’s powerful and flexible reporting capabilities, Welch’s is able to easily analyze any or all cost elements, operating parameters and delivery service performance metrics, as well as assess these metrics along any desired dimension. Oco’s solution has enabled Welch’s to achieve substantial savings, ROI in less than 30 days, and it was delivered and fully implemented in just five weeks.


Founded in 1963, the Council of Supply Chain Management Professionals (CSCMP) is the leading worldwide professional association dedicated to the education, research and advancement of the supply chain management profession. With more than 9,000 members globally, representing business, government and academia from 63 countries, CSCMP members are the leading practitioners and authorities in the fields of logistics and supply chain management. The CSCMP 2009 Annual Global Conference gathers CEOs of leading world-class supply chain management companies.

About Oco, Inc.

Oco is a leading provider of Software-as-a-Service (SaaS)-based business analytics solutions. The company provides complete BI solutions to customers such as Casual Male, Dunkin’ Brands, Fidelity Investments, Office Depot and Welch’s. Oco’s unique business-centric approach to BI helps companies solve targeted business issues, achieve payback within 90 days and triple their return on investment. Leveraging best-practice analytics, pre-built data models, and patented technology, Oco’s SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham , Mass. More information about Oco can be found at www.oco-inc.com.

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