“Plan to deliver” tagline succinctly reinforces JDA’s leading end-to-end solution suites — offering everything from “planning to delivery” for retailers, manufacturers and distributors
SCOTTSDALE, AZ and NEW YORK, NY – October 28, 2014– JDA Software Group, Inc., and Lippincott, a leading global branding firm, today unveiled a new brand identity and logo for JDA featuring an important new tagline for the company: “Plan to deliverTM.”
In today’s rapidly evolving retail and manufacturing markets, it is increasingly important to partner with the best solutions providers to drive sustained competitive advantage. To reflect and address these new market realities, JDA partnered with Lippincott to develop a fresh, modern articulation of JDA’s leading market position. Encapsulating JDA’s superior expertise, solutions and customer success through a new tagline, “Plan to deliver™,” and a ground-up reimagining of JDA’s visual look, attributes and logo, this new identity has launched an exciting new chapter for JDA.
JDA has enabled its customers to deliver their products more intelligently for nearly 30 years, and the new brand mission reflects the confidence that they can “plan to deliver” by using JDA, according to JDA Chief Executive Officer Bal Dail. “JDA’s obsession over ensuring its customer’s success has never been more evident than now. The company’s new identity encapsulates the real business results JDA has delivered through its innovative solutions and 4,800 passionate associates. By using JDA, companies can ensure that they will deliver on the promises they make to their end customers and delight them in the process.” Continue reading