“Plan to deliver” tagline succinctly reinforces JDA’s leading end-to-end solution suites — offering everything from “planning to delivery” for retailers, manufacturers and distributors
SCOTTSDALE, AZ and NEW YORK, NY – October 28, 2014– JDA Software Group, Inc., and Lippincott, a leading global branding firm, today unveiled a new brand identity and logo for JDA featuring an important new tagline for the company: “Plan to deliverTM.”
In today’s rapidly evolving retail and manufacturing markets, it is increasingly important to partner with the best solutions providers to drive sustained competitive advantage. To reflect and address these new market realities, JDA partnered with Lippincott to develop a fresh, modern articulation of JDA’s leading market position. Encapsulating JDA’s superior expertise, solutions and customer success through a new tagline, “Plan to deliver™,” and a ground-up reimagining of JDA’s visual look, attributes and logo, this new identity has launched an exciting new chapter for JDA.
JDA has enabled its customers to deliver their products more intelligently for nearly 30 years, and the new brand mission reflects the confidence that they can “plan to deliver” by using JDA, according to JDA Chief Executive Officer Bal Dail. “JDA’s obsession over ensuring its customer’s success has never been more evident than now. The company’s new identity encapsulates the real business results JDA has delivered through its innovative solutions and 4,800 passionate associates. By using JDA, companies can ensure that they will deliver on the promises they make to their end customers and delight them in the process.”
“Our new tagline clearly articulates our commitment to achieving customer success – that by working with JDA our customers can ‘plan to deliver’ like with no one else,” said Kevin Iaquinto, chief marketing officer at JDA . “It speaks to capitalizing on the unrivaled industry expertise of JDA’s employees and the unmatched end-to-end capabilities of our solution suites; we uniquely provide solutions that encompass everything from planning to delivery for retailers, manufacturers and distributors alike.”
“At Lippincott, we firmly believe in the importance of branding for B2B companies,” said Lippincott Senior Partner Tim Cunningham. “As such, we were thrilled to partner with JDA to refresh its complete positioning and identity to reflect its core essence as a modern, full-service strategic solutions provider to the world’s leading retailers and manufacturers.”
Plans to promote the campaign include a broad marketing effort encompassing, digital, print and outdoor advertising and awareness programs. JDA will feature the new identity prominently in several upcoming events, including its FocusConnect event in Barcelona on November 10-12 and as part of a JDA “Delivery Tour” occurring in North America. Current dates and locations for this tour are Chicago on December 4, Toronto on December 9 and San Francisco on December 16. More information on the delivery tour can be found here.
Plans also include unveiling the new identity early in 2015 at the National Retail Federation big show event in New York City. “We look forward to unveiling the “new JDA” to the world under the bright lights of Manhattan. I look forward to hosting our customers, prospects and partners at the event and we have a few very exciting things planned to make it an unforgettable NRF experience,” said Iaquinto.
Tweet this: .@JDASoftware Launches @lippincottbrand Designed Brand Around “Plan to Deliver” – All About Delivering Delight to Customers #PlantoDeliverJDA
About JDA Software, Inc.
At JDA, we’re fearless leaders. We’re the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions for more than 4,000 customers worldwide. Our unique solutions empower our clients to achieve more by optimizing costs, increasing revenue and reducing time to value so they can always deliver on their customer promises. Using JDA, you can plan to deliver. www.jda.com
Lippincott is a leading global branding firm. Our passion is to create, build and grow iconic brands that inspire customers and employees and deliver lasting results for our clients. Our approach is equal parts strategic thinking and creative excellence. It encompasses deep, integrated capabilities in Brand Strategy, Design and Expression, Experience Innovation and Organizational Engagement. An industry pioneer for over 70 years, we are restless in our commitment to our clients and to uncovering new possibilities to help shape their brands for the future. Lippincott is part of Oliver Wyman, a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].
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“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.
JDA Software Group, Inc.
14400 N. 87th Street
Scottsdale, AZ 85260