Procter & Gamble, Terra Technology to Co-Present at CSCMP Annual Conference

Terra Technology, the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today (9/30) announced that David Mills, associate director of global business planning for Procter & Gamble, and Michael Mastroianni, vice president of supply chain strategy at Terra, will present “Demand Sensing-Enabled Supply and S&OP Improvements at P&G” at the Council of Supply Chain Management Professionals (CSCMP) Annual Conference in Denver, Colorado on Tuesday, October 7, 2008 at 2:30 PM. CSCMP is the preeminent association for individuals involved in supply chain management.

Mills and Mastroianni, the former vice president of North America planning, reliability and operations at the Campbell Soup Company, were invited to address how breakthrough advances in demand sensing technology enabled P&G to achieve design and execution improvements in the supply network and S&OP. P&G has reduced forecast error more than 30 percent by incorporating Terra’s demand sensing capability into P&G’s industry-leading Consumer Driven Supply Network (CDSN).

Commenting on the upcoming presentation, Mastroianni said, “AMR Research named Procter & Gamble the top consumer products supply chain performer in 2008 because P&G leverages its Consumer-Driven Supply Network to outperform competitors in the marketplace. This presentation is designed to provide attendees with a first-hand perspective of how P&G has used demand sensing technology to improve its bottom line with real-world results that could be applied to other companies facing similar supply chain challenges.”

Visit Terra at Booth 514 at the CSCMP Learning Exchange on Monday, October 6.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), and Fusion(R). The P&G community consists of approximately 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer goods companies. Terra’s solutions incorporate demand signals from throughout the supply chain including retailer data, reducing forecast error by up to 50 percent and inventory up to 20 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Terra’s customers include Campbell Soup, Procter & Gamble, and Ventura Foods. For more information, please visit or call 203-847-4007 x111.



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