Supply chain lessons from the iPhone

From MMH: “Before the first unit was sold, Apple’s iPhone was judged a triumph of design and functionality, not to mention the cool factor. As with other hot consumer electronic products—think the Xbox, PlayStation 3 and the Wii—analysts expected big shortages when the phones finally went on sale a few weeks ago. But according to The New York Times, that hasn’t happened. That’s why the iPhone is also a triumph of supply chain management, according to Michael Levi, director of solutions strategy, for i2 Technologies. In fact, the importance of getting the supply chain right might be the real lesson for Apple’s competitors, or any company trying to get a hot product to market.” Supply chain lessons from the iPhone

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