Three Certainties in Life: Death, Taxes, and the Forecast is Wrong

We all know demand variability and predictability are a daily reality for high tech manufacturers. The up-coming holiday season brings its own challenges for the manufacturers of consumer electronics. This year, it looks like it may be compounded by an earlier than expected uptick in underlying demand across most high tech sectors. Just this Monday Suzanne Deffree of EDN commented on Gartner’s revised report saying that semiconductor revenues would grow 13% in 2010, back to 2008 levels

For those unable to respond to this increased demand, the lost revenues will be felt across the board room, by supply chain execs, shareholders and customers alike. Supply chains that have been “leaned” down by many companies over the last year or more are already feeling the pinch; anyone trying to chase down factory-allocated TI parts right now can attest to that! Three Certainties in Life: Death, Taxes, and the Forecast is Wrong

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