From Logistics Management: “The online retailer recognizes order fulfillment as the key component of its mission and views the distribution function as its major competitive advantage. Hereâ€™s how it adopted Space Age automation to realize skyrocketing productivity and meteoric sales growth.
“If youâ€™re like most online consumers, youâ€™re not ordering in case or pallet quantities. Youâ€™re buying only one or two pieces of one or two different items, and you almost certainly want your order the very next dayâ€”for free, of course. This growing consumer demand is exactly whatâ€™s putting the pressure on online retailers to find automated order fulfi llment solutions that can improve the productivity and accuracy of the piece-pick order while reducing the fundamental reliance on costly, manual labor.” Zappos.com Goes Space Age