JDA’s 2015 Consumer Survey Reveals 50% Of Shoppers Who Experienced A Previous Issue With A Retailer Have No Plans To Return For Black Friday Or Cyber Monday Deals, And No Deal Will Change Their Minds
The omni-channel consumer is here and this holiday season, their expectations will not only affect the impending Black Friday and Cyber Monday shopping rush, but also shape how their purchase decisions are made throughout the year. In the new JDA 2015 Consumer Survey of more than 1,000 U.S. consumers conducted by JDA Software Group, Inc., 50 percent of consumers indicate that they will be unforgiving of retailers who provided less than satisfactory online home delivery experiences, landing some businesses on the “do not shop, naughty list” this holiday season. Additionally, 1 in 3 consumers disclosed that convenience is a major factor when placing an online order. Retailers who can’t meet expectations risk losing 33 percent of shoppers to a competitor that offers a more convenient or streamlined shopping experience – not only during Black Friday and Cyber Monday, but also in purchase decisions throughout the year.